Where do I begin?? Well, I’m Chizzy — the founder of Outlier Protein. You’re probably here because you want to know more about how Outlier started.

Here’s the short version…

I was tired of dreading my daily protein shake. I’d chug my wet-cement tasting shake over the sink hoping I could keep it down. I knew there had to be a better way and I was determined to figure it out. I hired a food scientist to help me develop a protein that tastes like juice.

3 years later, after countless rounds of sampling and tweaking, 9 months of manufacturing, and betting my entire life savings on this project… Outlier Protein was officially born! The first round of inventory was completed in July 2024 and made available to the public in November 2024.

The long version of the story… I’ll save that for another day. But I’ll leave you with this…

Outlier Protein isn’t just another protein brand — it’s a mission to serve those who dare to Defy the Norm.